Concept
Marketing analytics
Parents
Children
Content OptimizationKeyword ResearchLead ConversionMarketing CampaignsNetwork Design
5.8K
Publications
448.9K
Citations
11.3K
Authors
3K
Institutions
Top Authors in Marketing Analytics
Discover the leading researchers and scholars who have made significant contributions to Marketing Analytics. The statistics shown in this table are calculated from publications relevant to this concept and reflect each author's impact within this specific field of study, not their overall metrics.
| Publications | Citations | H-Index | |
|---|---|---|---|
VK Georgia State University | 24 | 6.9K | 23 |
PE University of Pennsylvania | 26 | 3.1K | 22 |
PS University of Pennsylvania | 23 | 2.9K | 20 |
WS Pennsylvania State University | 27 | 3K | 20 |
DM University of California, Los Angeles | 24 | 4.2K | 20 |
DV Ghent University | 26 | 1.5K | 18 |
BW Erasmus University Rotterdam | 18 | 1.4K | 17 |
ET University of Pennsylvania | 16 | 2.7K | 16 |
FM The University of Texas at Dallas | 16 | 2.3K | 16 |
GM Fisher College | 15 | 3.1K | 15 |
JR North Carolina State University | 17 | 2.7K | 15 |
GL Pennsylvania State University | 16 | 1.6K | 14 |
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