Concepedia

Concept

Marketing analytics

Parents

Children

5.8K

Publications

448.9K

Citations

11.3K

Authors

3K

Institutions

Top Authors in Marketing Analytics

Discover the leading researchers and scholars who have made significant contributions to Marketing Analytics. The statistics shown in this table are calculated from publications relevant to this concept and reflect each author's impact within this specific field of study, not their overall metrics.

PublicationsCitationsH-Index
VK

Georgia State University

24

6.9K

23

PE

University of Pennsylvania

26

3.1K

22

PS

University of Pennsylvania

23

2.9K

20

WS

Pennsylvania State University

27

3K

20

DM

University of California, Los Angeles

24

4.2K

20

DV

Ghent University

26

1.5K

18

BW

Erasmus University Rotterdam

18

1.4K

17

ET

University of Pennsylvania

16

2.7K

16

FM

The University of Texas at Dallas

16

2.3K

16

GM

Fisher College

15

3.1K

15

JR

North Carolina State University

17

2.7K

15

GL

Pennsylvania State University

16

1.6K

14

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